The 7 Principles of Business Integrity

Minerva Biven

If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters. — Alan K. Simpson If I were to ask you what attribute is the most influential in regard to the success of a business, would you know immediately which one is the most important? Based […]

The 7C’s of Branding

Minerva Biven

So, you want to attract more business, right? To stand out from the crowd and be seen as unique and special, start with the items listed below to assess your present circumstance and gauge your future ability to increase business while Building Your Brand. The purpose for the steps listed […]

Business Ethics for the Mindful Dance Professional

Minerva Biven

Once upon a time, a dance teacher opened her own studio down the road from her former employer’s school, taking advantage of her former teaching position to start her own studio. Sound familiar? This is an all too common story in the dance studio business and unfortunately, this is no […]

Branding: Signature Cues

Minerva Biven

All great brands have one thing in common, an intense understanding that it is all about the customer. Ultimately, branding is the process of defining your reputation in the mind of the consumer. This perspective is often the difference between a thriving and a dying brand. Some brands create “Signature […]