As a stay at home mom, it can truly be difficult to find enough income to live on or enough to pay your bills with. I know firsthand how frustrating it can be when even with all your efforts, the money just isn’t coming in. Don’t let that happen to […]
Small Business Accounting Basics
When it comes to accounting, many small business owners think it’s boring and unimportant. They’d rather focus on things they think are more critical to their business, such as product development, marketing, etc. However, as a matter of fact, accounting is a very important factor for a small business to […]
Finances Approaching Empty? Watch For These Four Amber Lights
Traffic lights are everywhere–red, green, amber. Green and red are obvious–go, and stop. However, what does amber mean? Our behavior suggests: “speed up, beat the red light!” Simply, the amber light signals that we should prepare to stop. Similarly, we have signals for our financial condition. We know when we […]
Is Marketing Ethics an Oxymoron?
To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of […]
Recognizing Deception Can Save a Marketing Coach Valuable Time and Energy
There are tell-tale signs that someone may be lying, and as a marketing consultant, learning to recognize deception before you go too far will allow you to cut it off at the pass. Here’s how… Not everyone is honest and forthright with his or her intentions. How can you learn […]
How Is Critical Thinking Useful To Customer Service?
Critical thinking should be made a pre-requisite for hiring of new customer service staff. Customer service today is no longer just about being able to smile and assist customers as and when requested but also reaching to them in the most creative, meaningful and impactful way possible. Of course, such […]
Corda Review: A Solution for All and Any Friction in the Blockchain Business
Corda is a solution to any and all the friction in the blockchain business through not only delivering on the great early promise of the blockchain technology but also addressing business needs for interoperability as well as privacy. For instance, it enables businesses to transact directly by removing the costly […]
Creative Branding Solutions – So Why Do I Need a Logo?
When I think of successful logos I think of the following list of companies. Ahhh, I said logos make me think of companies, not the opposite! That is the secret to why you need a logo as part of your creative branding solutions! To illustrate that point, here are some […]
Project Management Office Provides Better Marketing Results
Many people believe the rigor and discipline of project management mixes with the creative nature of marketing like oil and water. While it does takes some getting used to, once the routines are established, the relationship not only works, but the marketing effectiveness actually improves. The more marketing channels: TV, […]
Branches of Accounting, Uses of Accounting and Limitations of Financial Accounting
Accounting vs. Book-keepingBook-keeping concerns itself with the recording (correctly and in a set of books) of those transactions that result in the transfer of money or money’s worth. Whereas accounting is comprehensive in perspective. It extends to classifying, summarizing, presenting and even analyzing accounting information . Accounting vs. Accountancy Body […]