BuzzSumo Content material Analyzer + point checking web-sites
When journos use CrowdTangle, they typically presently have a hunch that a news story is misinformed.
So, much more normally than not they start their investigation with a question in brain, and look for CrowdTangle to uncover social media webpages and group conversations all over claimed question.
Effectively, a equivalent method can be undertaken in BuzzSumo to discover well-known, albeit misinformed internet content material.
And this workflow proves even extra highly effective when mixed with intel from point examining web sites.
Let us walk through the method. Just take the search “Horse paste” – this matter gained traction in 2021 amidst the pandemic, when public determine Joe Rogan publicly declared he was ingesting the material (or else regarded as Ivermectin), on the being familiar with that it could heal Covid-19.
The information did the rounds on social media, and grew to become a common case in point of misinformation. Here’s an instance of how I went about investigating it.
Investigate the most engaging headlines all around suspected misinformation
I headed to BuzzSumo’s Material Analyzer, and searched “Horse Paste”