Top 5 Best Crypto PR Agencies in 2022

People’s interest in cryptocurrency has risen dramatically. Adoption of the use of crypto has increased not just among the tech crowd and investors but also with businesses, corporate treasuries, and even governments. Now that cryptocurrency is a thriving sector quickly becoming saturated, you’ll need a crypto PR firm to help you stand out from the crowd. When it comes to establishing a good image in the field of crypto, our top 5 crypto PR agencies got your back.

What Does PR Mean in Crypto?

The notion of crypto PR is similar to that of standard public relations methods. A crypto PR agency simplifies messaging, manages public perception of a crypto company and its team, and tells people worldwide about the worth that its offerings generate.

In detail, crypto PR agencies assist blockchain, NFT, DeFi, metaverse, Web3, DAOs, and other crypto-native projects in obtaining organic publicity with top media inside and outside the crypto space. These PR firms create media pitches, develop communications strategies, and assist in coordinating the process of securing reports about their clients in mainstream, business, and tech media.

How Do You Do PR for Crypto?

When thinking about crypto PR, keep in mind that the crypto industry works differently than traditional industries. It moves at breakneck speed and necessitates insider knowledge on getting your company’s story covered by the best journalists out there in the most relevant publications. Crypto PR firms, like conventional public relations agencies, should have strong ties and relationships with journalists and reporters. In the case of cryptocurrency PR, those contacts are with cryptocurrency-specific media. However, it’s important that your PR firm also has relationships with other media verticals because your audience is most likely not just the crypto crowd. You want to get to the masses and reach all the most popular publications read by them.

Top Crypto PR Agencies

A crypto-focused public relations agency must go the additional mile and have the necessary skills and network to build an effective brand image. Here are the top 5 best crypto PR firms capable of molding your reputation and sharing your messages across the globe.

#1 Edelman

This crypto PR firm tops the list with its communications approach, assisting customers in remaining nimble and expanding their reach. They help firms become agenda-setters, scale communications, reach new C-Level audiences, and transition from a startup to an enduring global brand. Through innovative storytelling and strategic communications strategies, they helped firms such as Netflix, PayPal, and eBay revolutionize their businesses.

Edelman has successfully transformed products into businesses and businesses into complete ecosystems. They accomplish this by bringing the necessary skills to the table to assist businesses in navigating increasingly complicated demands while preserving what makes them distinctive and appreciated by people.

Best of all, Edelman has worked with startups as well as Fortune 500 firms and understands the subtleties of each stage of the company. They launched Xbox and helped it develop into a pop culture phenomenon with the release of Kinect for Xbox 360 just a decade later.

The most successful crypto businesses will be driven by a new understanding of trust, complicated connections, and storytelling manifested as a meaningful story, an area in which Edelman has earned the right to lead.

Key Features and Benefits

• Trusted by Fortune 500 companies
• With compelling tales that resonate, Edelman builds brands and makes them soar above the competition
• Create and sustain communities built on mutual respect and trust among stakeholders
• Develop influencers among workers, clients, developers, experts, and enthusiasts
• Address the complications of operating across geopolitical boundaries while still honoring cultural norms

#2 SlicedBrand

Cryptocurrency companies who want to get their name in the headlines and on top-tier media should hire SlicedBrand as their PR firm of choice.

The agency was founded by Ayelet Noff, a seasoned public relations veteran with a journalism background who has been involved in the crypto world since 2017. Forbes named Ayelet one of the five female rock stars leading the crypto scene in 2018. Additionally, in 2020, Business Insider named her one of the top 36 public relations pros in the tech industry.

SlicedBrand’s award-winning female-led team has worked with hundreds of projects and startups in the field, helping them succeed through earned media coverage that builds positive brand awareness around the projects and their teams.

SlicedBrand has garnered acclaim and honors for its extraordinary ability to ensure that customers’ names consistently appear in the top global crypto, tech, financial, lifestyle, and business press, with clients including the IOTA Foundation, Bancor, Theta, Waves, Zilliqa, Fiona, and other leaders in the crypto sector.

If you’re seeking a white-glove service, you will value the fact that you will work directly with SlicedBrand’s CEO and VP, who will leverage their decades of expertise and nurtured connections with top-tier media to get you the coverage you deserve.

Key Services

• SlicedBrand creates distinctive brand messaging for you that stands out
• Creates comprehensive PR strategies for your crypto project to effectively communicate your brand messages across the globe
• SlicedBrand harnesses its extensive media connections across all media verticals for your story to reach the top of the headlines
• Showcases your brand’s leadership to increase your credibility and trustworthiness in the media and with your target audiences
• Gets you on-stage speaking engagements and in front of leads, reporters, and investors
• Keeps your cryptocurrency organization in the news by providing timely opportunities for commentary and podcasts
• Proactively handles crises and consults with you regularly to prevent them from occurring
• Provides comprehensive media reports and analytics regularly so that you can see outcomes based on data-driven insights which follow after their sophisticated PR strategies

In crypto, you need a public relations firm that can get your company’s attention not only in crypto outlets but also in tech, business, mainstream, and even lifestyle media. Because SlicedBrand’s leadership team has been handling public relations for decades, they have relationships in all media verticals, including television and podcasts.

At the same time, SlicedBrand’s team is well-versed in the industry, which is precisely what you need from a public relations agency that will generate top-tier coverage for your announcements and get your message out in the world. SlicedBrand reacts swiftly and adapts to the changing marketplace as well as the frequent fluctuations in the news cycle.

Benefits

• A deep understanding of the crypto industry and tech industry as a whole
• An effective and flexible PR strategy to boost your brand
• Close, meaningful relationships with journalists and editors at publications in crypto, tech, mainstream, and many related verticals
• Helps your brand ride the news cycle for more exposure
• Speaking opportunities to raise the visibility of your company leaders
• Leadership works directly with you as part of your team
• Mitigates communications crises and helps you manage them
• Media reports and insights to help you analyze outcomes

To sum it up, from crypto founders to startups, you will appreciate the variety of methods SlicedBrand employs to help you build brand recognition. With assistance on thought leadership, a steady flow of commentary opportunities, speaking engagements, and appearances on crypto podcasts, SlicedBrand can keep you in the media even when there is no news to share.

SlicedBrand understands how to creatively ride the news cycle to provide you with a smooth sailing experience. Trust that everyone in the crypto industry will get a slice of what your brand has to offer. Here’s how to get started.

#3 FINN Partners

FINN Partners is one of the world’s fastest-growing professional crypto PR agencies. They assist clients by combining hands-on cooperation, highly specialized knowledge, and values-driven culture that supports honesty, collaboration, and development. They are a daring group of communications champions who manage brands, protect reputations, influence public policy, and use data and analytics to change the trajectories of companies of all sizes.

When it comes to earned media, they use a data-driven strategy that hooks customers’ hearts and minds as well as a unique narrative perspective that breaks through the congestion of a hectic news cycle.

Besides that, their team has developed long-term, highly engaged ties with the media. They also have influencer and commercial relationships throughout the country and the world. With that, they are one of the most sought after by the media for story ideas and by influencers for collaborations. This also means that their clientele is in high demand.

Their reputation as a trustworthy source of news and trending material makes them a go-to source for the media, allowing their clients to be seen and heard. FINN Partners will use their broad portfolio of public relations services to help your cryptocurrency firm thrive.

Key Features and Benefits

• Media and community relations
• Interacts well with social media
• Develops message, manages reputation and crisis or issues
• Trains your brand for media exposure
• Employs market research and investor relations

#4 Token Agency

Token Agency is a cryptocurrency and blockchain PR firm situated in the Netherlands. They’ve worked on public relations initiatives for firms including Bancor, Decent, Wings, and Mainframe. The agency serves as a consultant to clients, assisting them through profitable product launches and ICOs.

They’ve built the world’s most extensive data set of 30M (GDPR compliant) unique IDs to target solely bitcoin enthusiasts throughout the world. To build you a good brand image, they conduct scalable ROI positive campaigns across the web, driving towards your targets and guiding you from the bottom up into becoming cultural epicenters.

Journalism in the blockchain field may be difficult, but they’ve created partnerships and secured coverage with tier one newspapers such as The Wall Street Journal, Bloomberg, and CoinDesk, to name a few. They also identified and negotiated arrangements with prominent crypto influencers to maximize your crypto brand exposure.

Aside from that, they have ghostwritten hundreds of SEO-focused blogs, copy-edited video explainer scripts, and conducted Vlog strategy and coaching sessions, all of which increased customer trust. Then, for multi-million dollar crypto firms, they built and produced brand voices, names, logos, and guidelines.

Key Features and Benefits

• PR firms with additional advertising skills
• Strategic PR consulting and content pitching
• Public relations with known publishers and influencers
• Video and blog content management
• Offers branding and design for your crypto business

#5 Hokku PR

Hokku PR works with innovative entrepreneurs to bring fresh ideas to reality as seasoned communications strategists, intellectual visionaries, and critical thinkers. Their public relations strategy goes beyond the pitch. This is because they also create content, events, and industry conferences and participate in the occasional guerrilla marketing effort.

Hokku PR had an open-door approach with everyone on the team to ensure they worked successfully with clients. They meet with each team weekly to go through accounts internally, discussing actionable things as well as outstanding objectives.

All operations they will carry out on your crypto firm will receive as much input as possible, from every document sent for review to looking through every row in a goal list that is being prepared. Pitches from their company have never gone out without being examined and authorized, and they frequently make comprehensive comments and ideas throughout these review procedures to assure quality.

Key Features and Benefits

• Offers efficient communications strategy
• Provides external communications and copywriting services
• Media relations, coverage, and outreach
• Brings your business to speak at relevant conferences and events
• Takes you to media events and spotlights press conferences
• Can also handle crisis management

Crypto PR and blockchain PR firms will assist your business in scaling its visibility, and the agencies above understand how to do this by highlighting your USPs and helping you stand out from the crowd. Now, the general public is interested in cryptocurrency, and mainstream outlets worldwide are interested in reporting news about the industry. Thus, our top 5 crypto PR companies will help you build narratives and create stories to keep you front and center in the news.