The strategy behind Buy Side from WSJ
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Kayleigh Barber of Digiday interviewed Dow Jones & Co. main profits officer Josh Stinchcomb and Obtain Aspect from WSJ head of information Leslie Yazel about the approach guiding the private finance web page.
Right here is an excerpt:
Yazel: We have client goods that we’re marketing and we also have individual finance tips, which we also can monetize. But at the heart of this are funds choices, whether you are acquiring a coffee maker, or no matter whether you are choosing which credit score card to decide on, or should you swap to a substantial produce price savings account. We really feel that WSJ.com has wonderful authority there [and] we want it to be helpful for persons.
But I also assume we’re properly positioned for the financial problem now, because one particular of the key matters we do is we genuinely tightly curate for men and women, and we do the math for men and women. So when I say we tightly curate, [I mean] when you journey all over the world-wide-web and glimpse at all the greatest lists that are out there, sometimes you see “19 finest credit cards,” or “12 best whatever.” We actually slim that for persons. When we chat about money back benefits cards, we narrowed it down to four so that people today can really have an easier selection.
We produce a criteria for this. We perform with a panel of experts in the economic services industry and we spreadsheet relentlessly to slender this down, but we also do the math for men and women. And what I indicate by that is regardless of whether we’re looking at, ought to you get a single of these coffee subscriptions that are so well known now, we do not just glance at the tasting notes. We also appear at how much does it actually expense for each ounce simply because you can assess that then with what you could be buying at your most loved current market or grocery keep.
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