The St. Tammany Parish Vacationer and Conference Commission has hired Katie Guasco as main internet marketing officer to oversee a personnel and report to president and CEO Donna O’Daniels. Guasco will be accountable for the commission’s brand name technique, internet marketing, promoting, public relations, digital and print content material, social media and the St. Tammany Movie Commission.
Guasco has a lot more than 16 several years of advertising and marketing expertise, beginning her tourism vocation in 2006 at Check out Baton Rouge and working her way up to advertising director. Most lately, she was the vice president of advertising and marketing at the distinctive curiosity publisher Hoffman Media, LLC, the place she worked with purchasers to construct specific advertising and marketing campaigns across print, digital, social media, situations, and tailor made information platforms while supervising a group of 10.
“I have termed St. Tammany household for 7 a long time now and am energized by the immense options to celebrate, discover and endorse Louisiana Northshore as a premier travel destination for all,” claimed Guasco.
Guasco graduated from Louisiana State College with a bachelor’s diploma in advertising and a master’s in general public administration. She is also a Licensed Vacation Industry Specialist, a Southeast Tourism Society Journey Advertising Experienced and a graduate of the Louisiana Tourism Leadership Academy.
In 2022, the Louisiana Travel Association regarded the Louisiana Northshore crew with the Louey Award for “Outstanding Conference and Website visitors Bureau/Tourist Fee of the Yr (finances from $1 million and earlier mentioned)” at its yearly meeting.
Guasco was employed after Louisiana Northshore’s advertising of Roberta Carrow-Jackson to supervisor of film and electronic communications and Sarah Hill as supervisor of marketing strategy and brand name content, in addition to employing Erica Glory as supervisor of social media and local community relations.