BI Reporting – 3 Ways Domo has Changed it for Good

Minerva Biven

The business intelligence (BI) / analytics place has developed substantially more than the final twenty a long time, which includes a move absent from classic BI reporting in the system, to contemporary BI that fulfills the demands of modern corporations.

BI Reporting is No For a longer time the Target

In the early days of BI, there have been two essential focus spots like vintage reporting (which ordinarily intended highly formatted, pixel-perfect reviews these as fiscal studies) and OLAP style analysis across proportions and measures (working with pre-designed and then later on dynamically modeled cubes). The most well-liked platforms of the time have been at first focused around quick, pre-calculated, file-centered OLAP examination. This was immensely well-known as it was performant and also enabled business people to slice and dice throughout their core proportions.

The use additional applicable to this dialogue is what could be termed “bi reporting”, which essentially aided enterprises recreate their paper stories in a BI system, with a higher degree of style and design handle, offering customers a familiar experience to their paper studies, even though leveraging their info dynamically for interactions this kind of as slicing with dimension dropdown menus and a lot more.

The Marketplace Moved to Visualization and Examination

Though by the 90’s and into the 2000’s the BI reporting agenda was quite well-known, in excess of time it grew to become clear that really formatted studies, pixel-perfect reviews and just the much more antiquated ideas of what “reports” need to be altered, to set it only. The emphasis moved from recreating paper reports on the web a great deal extra to driving insights out of organization’s precious info methods with less complicated-to-use, enterprise-centered visualization and investigation equipment.

This improve in concentration and ensuing need gave rise to the properly-regarded “data visualization” suppliers that wholly changed the current market and expanded it even further more. This also further de-emphasized the growing older bi reporting agenda even more. Toward the starting, most of those “data visualization” instruments targeted on conclude-consumer evaluation capabilities to the exclusion of all other agendas.

Domo Altered Analytics Endlessly

Domo entered the industry at a time when businesses started inquiring really hard inquiries about the viability of the normally-desktop-oriented “data visualization” instruments for the organization. What they gained in agility and consumer pleasure, they dropped in governance and trustworthiness. There were a lot of other tradeoffs as nicely, but Domo arrived to market place with a brand name new just take on BI / analytics and changed it for the great in three principal approaches:


Domo established the initially genuine cloud analytics platform that elevated efficiency further than the desktop functionality of the present knowledge visualization suppliers (which commonly relied on regional Laptop or mac processing energy), when also enabling IT again to govern and safe the analytics.


Domo further more de-emphasized the need to have to transform tech folks and small business people into designers by instead generating the Domo system where nearly anything established looks very good. This appears to be very simple, but was innovative. There was a elementary misunderstanding by all the other vendors that somehow the entire market place preferred pixel-excellent handle.

That detailed handle resulted in unattractive and generally unusable dashboards and bi content material because unqualified technological men and women and people have been thrust into the function of designer. Domo improved all of that so that consumers and technical men and women can produce the written content, but the design of the system is such that all written content often seems to be experienced, 100% of the time.


Although Domo provides all the significant types of BI articles these as classic, formatted BI reporting, it modified the emphasis altogether by searching at the great importance of enabling enterprise buyers to push insights from the data with lights-rapidly general performance (vital to person satisfaction and adoption) and married that with a single, seamless cloud platform for consumers to collaborate close to their analytics. The idea of collaborative analytics was not new, it just in no way had a likelihood to work prior to Domo simply because of the fragmented, desktop and even classic server-based mostly environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo proceeds to press the market place to excellence for.

Though on the floor it could look like effectiveness, structure and cohesiveness and collaboration could not be revolutionary adjustments, but for any individual who lived through the soreness of the very first 20 several years of the BI place- with the substantial spends with lower ROI, low adoption, terrible effectiveness and fragmented user experiences- it is in fact the total change to providing on the assure of BI and all its worth, even which include BI reporting.

When you incorporate this ahead-imagining heritage and system with the most significant emerging agenda for companies now about developing fashionable “Data Apps” that leverage the principles that made Domo what it is these days, Domo is now in the system of redefining the current market once again.

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