A group that encourages the Bangor area to possible guests would like to create a cost on resort attendees to fund marketing efforts aimed at drawing a better share of Maine’s tourist traffic to the Queen Town.
Associates from the Higher Bangor Convention and Visitors Bureau introduced the idea of Bangor possessing its very own tourism improvement district to the Metropolis Council at a workshop Monday night time.
Portland is contemplating a very similar hard work, which would build a tourism advancement district that would levy a rate on resort company and immediate the resources to advertising and marketing and endorsing the metropolis for long term tourists.
“Maine tourism carries on to improve and, in spite of two quite tough a long time for the hospitality sector, it truly rebounded in a massive way,” claimed Austin Muchemore, the standard manager and vice president of the Hollywood On line casino and a member of the Bangor Location Chamber of Commerce’s board of administrators.
The bureau, which put in Gretchen Chauncey as its new executive director previous 7 days, is underfunded with its present $160,000 once-a-year spending budget, even as state tourism ticks up adhering to an first pandemic lull, Muchemore stated.
Hotels would pay back an evaluating fee that would show up on guests’ expenses. The city federal government would obtain the earnings and route it again to the bureau, which would handle the tourism improvement district, managing the promoting initiatives. Muchemore estimated that the new charge would elevate about $1 million for the Bigger Bangor Convention and Website visitors Bureau, which would marketplace on behalf of hoteliers to deliver in visitors.
Tourism improvement districts make a 2.1 per cent boost in demand for lodge rooms, and add 4.5 per cent earnings boosts for lodges, on common, in accordance to investigate Muchemore cited.
The $1 million estimate is primarily based on the city levying a 2 percent gross area receipt tax, he stated. The tourism bureau would control the district, and a committee of regional lodge operators would give oversight. Bangor city govt would give final approval for the work to launch.
About 28 hotels in Bangor would be eligible to be component of the district, and 21 have indicated their assistance, Muchemore reported. A number of towns in states like California, Montana and Washington have very similar districts.
City Councilor Jonathan Sprague explained that there were other businesses during Bangor that market place the town, like the Bangor Intercontinental Airport and the Downtown Bangor Partnership.
“And those are just the ones I know about,” Sprague explained. “How is every person heading to operate with each other, instead than separately?”
Muchemore claimed that the tourism advancement district would current an prospect for these events to function together.
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