With all the possible target markets out there, why would anyone want to market to seniors, anyway? Thought of by some as a “lost cause,” they are labeled as too old, too disabled, too oblivious or too frugal. While those monikers may apply in some cases, it is astonishing how […]
Month: February 2023
The 7C’s of Branding
So, you want to attract more business, right? To stand out from the crowd and be seen as unique and special, start with the items listed below to assess your present circumstance and gauge your future ability to increase business while Building Your Brand. The purpose for the steps listed […]
Business Change – The Roles of Change Agents and Subject Matter Experts in Organization Change
This can be a decision that may lead to increased productivity and a bigger chance for success. Change agents have a lot of expertise, but they’re not subject matter experts. Because they are hired by many corporations, it’s quite hard for a change agent to be an expert in every […]
Three Reasons Why You Need A Book Marketing Plan
A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the […]
Affiliate Marketing Coach – Speed Up Your Affiliate Progress With A Coach
An affiliate marketing coach is someone who can help you lift the invisible ceiling which may be holding your affiliate business back. So much in business it is the limits of our thinking which stop us from achieving the things we set out to achieve. In affiliate marketing this is […]
HUD-1 As A Marketing Tool – For Realtors
How Can HUD-1 Help You Generate Business? —————————————– HUD-1 is a standard form you use very often. The form serves not just as a settlement closing statement, but also as a proof of payment of different tax deductions. Understanding the form and the tax deductible items and communicating them to […]
Future of Digital Marketing
Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer’s products and services. […]
Recession Data on the Value of Marketing Through Downturn
I know the anxiety is rising for many of you as the economy falters. I know it is tempting to begin the slashing process of your expenses. And, I know that marketing is one of those areas that typical gets the brunt of those budget cuts. I understand…but you must […]
Digital Trends and Technologies Transforming CX in Banking and Finance
The taste of this new class of customers clashes with the traditional mode of service that dominates the finance sector. They grew up in a completely digital environment. They have no attachment to legacy systems that banks and finance companies have been holding onto for years, despite the wave of […]
Business Ethics for the Mindful Dance Professional
Once upon a time, a dance teacher opened her own studio down the road from her former employer’s school, taking advantage of her former teaching position to start her own studio. Sound familiar? This is an all too common story in the dance studio business and unfortunately, this is no […]